Marketing for real estate agents who want to become superstars.
Imagine waking up and seeing new inquiries in your email inbox. You have not even had breakfast yet, but you have already talked to hundreds if not thousands of people, showed them your current listings, and had a one-to-one conversation, where you gave them useful tips for buying and selling their properties, helpful guides for maintenance of their real estate, educated them about local government requirements, or introduced the best local restaurants and showed the nicest travel locations in your area.
Instead of cold-calling prospects, you get to spend an extra hour with your family. And before noon, you can simply focus on your paperwork, preparing an open house, or closing deals. Why does everything seem so good?
It is incredibly simple. Your customers will see you as the #1 go-to expert. Real estate is a long-term game. You need to establish trust with the buyers and sellers. With us, you will spend every waking minute building a highly valued relationship with them.
The biggest benefit? You physically do not need to be there. You have time to focus on what is most important to you. See more about how we can help you:
with us you will:
Discover the latest trends in real estate marketing, and get the tools you need to keep up with your competitors and stay ahead of the game. Free articles are available, and no commitment is required.
Get a free-of-charge real estate consultation specifically designed to help agents and brokerages with the challenges they face in their business. Our consultations will help you identify the best ways to run marketing for your business, the critical problems you might be facing, and their optimal solutions.
Save yourself hours of work. We prepare and run custom email campaigns that nurture and educate your prospects. All are perfectly personalized, so people won’t feel the difference between you having a direct conversation and reading an email.
We show your newest listings to all potential customers or keep your audience warm with regular updates and guides that are relevant to them. Additionally, you can offer affiliated services, such as home-stagers and different local businesses.
So, how exactly are we going to fulfill the above?
Seems like a lot of things you need to keep up with? Do not worry, we have got you covered. We will:
First, we need to find out about you and your goals. Getting to know you as a brand is crucial to getting the right voice and setting a strategy that matches your goals. Next, we set up email collection, add emails to the list, and connect with (google) analytics and other tools.
Based on the strategy and your goals, we will prepare and run your email campaigns. We take care of writing, designing, programming, and sending them out – after you approve them. Each month there will be specialized helpful emails related to the customer’s seasonal needs, automated emails, and newsletters.
Each of your prospects will be in a different phase. Some are selling homes, some are buying, and some are just eager to get to know you. We will prepare and run automated campaigns for them. Customer is selling a home? We will send them sequenced guides that will help them with all things necessary to prepare the house for sale.
It does not end with just blasting out emails. Your list also needs to be taken care of. We will segment your list, so only the right people get the suitable information that is valuable to them. If there are people who never opened your email, it might be the best time to re-engage them or remove them, as keeping them would only hurt your email reputation.
See how an automated sequence looks like:
Now you are wondering, why email?
With social media, you can share your content with thousands of people. In face-to-face conversation, you get to earn trust, get prospect’s attention, and focus on the person. With email marketing, you get both at the same time. With email, you get to talk to whoever you please, whenever you want. Email is valuable, because it is a personalized message to your lead.
Email generates a $42 ROI (Litmus)
Fifty-nine percent of B2B marketing professionals say that email is the most effective channel when it comes to revenue generation. (Emma)
Brands are 6 times more likely to get a click-through (CT) from an email campaign than they are from a tweet. (Campaign Monitor)
List segmentation is shown to boost the average click-through rate by approximately 60%. (Lyfe Marketing)
Eighty percent of retail marketers state that email marketing is their greatest driver of customer retention. (eMarketer)
Seventy-three percent of millennials identify email as their preferred method of business communication. (Procurious)
Twenty-three percent of those who open an email on a mobile device are going to open it again later. (Campaign Monitor)
Seventy-two percent of consumers state that they prefer to receive promotional content through email, and only 17% state that they prefer social media. (MarketingSherpa)
Email marketing drives more overall conversion than any other marketing channel including social media and search. (Kibo)
Third, not only you can show your listings, but you can also send reminders, guides, checklists, and more. Your prospects will appreciate you being there at the right time.
We are the global experts in email marketing, so you can be the local expert in real estate.