How to avoid spam filters in real estate email marketing

Email marketing is a powerful tool in real estate. It allows agents to reach potential clients, keep in touch with current clients, and stay top of mind in a highly competitive market. However, many real estate agents often face the challenge of their emails being flagged as spam, which can make all the time and effort put into crafting the perfect email go to waste. In this article, we’ll discuss how to avoid spam filters in real estate email marketing so that your emails make it to your clients’ inbox, and not their spam folder.

1. Build a quality email list.

The first step to avoiding spam filters is to build a quality email list. You want to ensure that the people on your list are actually interested in hearing from you. Don’t purchase email lists, as these are often filled with fake emails or people who have no interest in your services. Instead, build your list organically by offering a newsletter or free resources on your website. This will attract people who are genuinely interested in what you have to offer.

2. Create relevant content.

Content is king in email marketing. Your content should be relevant to your audience and offer value in some way. This will keep your audience engaged and interested in what you have to say. Plus, relevant content is less likely to be marked as spam. Avoid using too many sales pitches and focus on providing helpful information.

3. Use a reputable email service provider.

Using a reputable email service provider is crucial when trying to avoid spam filters. These providers have systems in place to ensure that your emails make it to your clients’ inbox and not their spam folder. UnclePhil is one such provider that specializes in email marketing for real estate agents.

4. Avoid spam trigger words and phrases.

There are certain trigger words and phrases that can set off spam filters. Avoid using words like “free,” “guarantee,” “limited time,” and “offer.” These are commonly used by spammers and can cause your email to be flagged as spam. Instead, focus on highlighting your value proposition without sounding too salesy.

5. Optimize your subject line.

Your subject line is the first thing your audience will see. Make it catchy and relevant to your content. Avoid using capital letters and too many exclamation marks, as these can also trigger spam filters. Keep it short and sweet, and make sure it accurately reflects what’s inside the email.

6. Test your email.

Before sending out your email, make sure to test it. This involves sending a test email to yourself and checking it for any errors. Ensure that all links work correctly, and that images are displaying correctly. This will help you catch any mistakes before your email goes out to your entire list.

In conclusion, avoiding spam filters in real estate email marketing is all about creating quality content, using a reputable provider, avoiding spam triggers, optimizing your subject lines, and testing your email. By following these tips, you can improve the chances of your emails making it to your clients’ inbox, and not their spam folder. And remember, if you need help with email marketing, UnclePhil is here to help!

What Next? Contact UnclePhil to get started with your email marketing!

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