Using real estate email marketing to stay top-of-mind with past clients

Real estate email marketing has become a vital tool for real estate agents to stay top-of-mind with past clients. For new real estate agents, email marketing can seem daunting, but with a little help and guidance, it can become an essential tool for building and maintaining relationships with clients. In this article, we’ll explore some tips and tricks for utilizing email marketing to stay at the forefront of your clients’ minds and keeping them loyal to your services.

First things first, using email marketing as a part of your real estate marketing strategy requires understanding your audience. Who are your past clients and what do they need and want to hear from you? Personalization and targeting is crucial when it comes to email marketing. Be sure to segment your email list so that you can create targeted messages for each group. Your message to a first-time homebuyer should not be the same as your message to a real estate investor. This way, you can tailor your messages to each group, making it more relevant and therefore more impactful.

Next, keep your emails conversational and engaging, showcasing your expertise in a friendly tone. Rather than using industry-specific jargon and buzzwords, try to write as you would talk to a friend. Your past clients aren’t interested in hearing about market trends and statistics; they want to know how you can help them with their real estate needs. Provide them with information that will help them make informed decisions. You can do this by addressing common questions, sharing relevant blog posts, highlighting new listings, or providing information on market trends through infographics.

Another key consideration in creating an effective email marketing campaign is its design. The email should be visually appealing and easy to read. A cluttered or confusing layout is likely to turn off even the most engaged subscribers. Consider using a clear and concise subject line to ensure that the reader understands what the email is about, and they are more likely to open it. Additionally, aim to use eye-catching images, infographics and videos to illustrate your message. This will add a human element to your emails, helping your readers forge a strong connection with you.

Now, when it comes to email frequency, it’s important not to overwhelm your subscribers with too many emails. You do not want your emails to be sent to spam or worse, losing subscribers. The key rule here is to strike a balance. Ideally, you should send emails every couple of weeks, with a mix of value-added content, opinion pieces such as market trend summaries, tips, and any relevant news in the real estate industry. If you have a lot of good offers, be sure to include them, but don’t let offers become your whole focus.

When it comes to maintaining the relationship, make sure to regularly identify clients who’ve been inactive for a period then re-engage with them, try to find out if there’s anything you can help them, maybe they were just too busy, or sometimes just checking-in what they’ve been up to lately. It doesn’t have to be a business or property-related topic, sometimes acknowledging personal milestones, birthdays, or congratulating a client on their achievements, showing empathy or providing social support as it fosters a deeper relationship

Remember, email marketing can be greatly improved when used in combination with other tools and resources. For example, UnclePhil is an agency that specializes in real estate email marketing. With UnclePhil, your emails can be expertly crafted, stylish and optimized to improve click-through rates and conversions. The agency understands the complexities of the real estate industry and will work alongside you to ensure your email marketing campaign ticks all the right boxes.

In conclusion, with these helpful tips, you can take your real estate email marketing to the next level, creating valuable connections that will stand the test of time. Remember your audience, be friendly, use visuals, stay relevant, and use expert resources where possible. By utilizing email marketing intelligently, you’ll be able to keep top-of-mind with your clients and build a base of loyal followers who trust and respect your advice.

What next? If you’re ready to take your real estate email marketing campaign to the next level, UnclePhil is here to help. With the expert knowledge, proven strategies and experience, UnclePhil is the perfect partner for your email marketing needs. Contact us now on

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